TOBY KASSOY
Known for her romantic, garden-inspired arrangements, Toby has become a sought-after creative force in the luxury wedding and event industry across Los Angeles, Santa Barbara, Ojai, Santa Ynez, Malibu, and Desination Locations.
Toby Kassoy is a Southern and Central California–based floral designer and the founder of Lilla Bello, a boutique floral and event design firm established in 2004. Her journey into floristry began during her college years in Eugene, Oregon, where she first fell in love with the art of floral design. After returning to Los Angeles, she spent eight years in the entertainment industry before deciding to follow her passion for flowers. The name “Lilla Bello” was inspired by the lilac bushes outside her kitchen window in Oregon, a nod to her early inspiration
You are not a number. The more Toby gets to know you personally, the more she is able to translate your love story into gorgeous florals.
Toby’s approach to floral design is deeply personal. She believes in getting to know her clients to translate their stories into bespoke floral arrangements. Lilla Bello takes on only one full-service wedding per weekend, ensuring each client receives dedicated attention. Toby personally selects all florals for each event and has cultivated strong relationships with vendors, growers, and fellow designers throughout the country and abroad.
Her work has been featured in various publications, and she has been recognized for her ability to bring clients’ visions to life with elegance and sophistication. Currently residing in the Santa Ynez Valley, Toby oversees design teams in both Los Angeles and the Central Coast, allowing her to service a wide range of locations. Her commitment to excellence and personalized service has made Lilla Bello a trusted name in the wedding and event industry.
