The Team

About Lilla Bello Team

Lilla Bello is a boutique floral and event styling firm dedicated to the highest quality, innovative concepts, and concierge level service. From wedding flowers to daily florals, our floral arrangements are carefully crafted to each individual client, and are designed to make an impression, cause a stir, and never be forgotten.

Founded by Toby Kassoy in 2004, Lilla Bello was born from Toby’s lifelong love of floral design. After years in the entertainment industry, Toby was struck by the absence of a concierge–level floral and event company in Los Angeles.

It was this epiphany, combined with her passion for floral design that inspired the creation of Lilla Bello. To this day, that inspiration rings true as Toby and her team remember the little details, go the extra mile, and take the time to build a lasting relationship with each and every client.

Aptly nestled in the Westside’s acclaimed Art Station, Lilla Bello’s open-air work studio brings in fresh seasonal blooms daily complimented by a beautiful California-inspired lifestyle shop.

Meet The Team

Toby Kassoy

founder /creative director

Born and raised in Santa Monica, Toby’s passion for creating with flowers infuses every bloom she touches. “I love indulging in anything beautiful and visually stirring. Whether I am designing for a single arrangement for a special occasion or styling an entire wedding, my joy comes from the emotional impact that flowers can create and harnessing a sentiment of love and beauty from one person to another. It’s why I do this…it’s why I LOVE this!”

ADELAIDE "ADY"

ADELAIDE "ADY"

Floral Concierge

Elise

Elise

Designer

Jessica

Jessica

Project + Website Manager

Tasha

Tasha

Project Manager

Maki

Maki

Money Lady

Love Notes

  • Natasha L. Avatar

    5 star rating I've frequently used Lilla Bello for countless arrangements for holidays, events and Mother's Day.  My experience has been nothing short of perfect.

    Most recently, Lilla Bello created the most stunning floral arrangements for my wedding. I was insanely specific about a wild, unstructured feel and my preferred color palette.  My bouquet was the most delicate bunch of chamomile wrapped in gorgeous silk ribbon.  Lilla Bello created a gorgeous suspended arch of florals that everyone was gushing over.  Our tables featured delicate bud vases of different heights with florals in a palette whimsical white/green/hints of blush.  

    Lilla Bello clearly understood my vision and was able to make it come to fruition. Thank you so much Toby and Tasha for your attention to every detail and making my wedding day so beautifully magical. I highly recommend Toby and her team at Lilla Bello for any of your floral needs as they will surpass your expectations every time.

    Natasha L. 4/28/2016
  • SS N. Avatar

    5 star rating Our wedding photos are beyond gorgeous thanks to Toby's gorgeous designs and florals!!!!!  

    Lilla Bello designed our entire wedding decor and our wedding turned out to be nothing short of breathtaking. Our centerpieces and reception hall decor were lush, bright, smelled sooooo good, and were of course, gorgeous.

    My bouquet was my absolute favorite. OMG It was beyond stunning and looks amazing in all the photos. It was what I was most picky about besides my hair and Toby knew exactly what to design when I just gave her a few hints of what I wanted.

    Toby is a floral/design/wedding PRO and Lilla Bello is the best in the industry!!!!!

    SS N. 6/14/2011
  • Emily F. Avatar

    5 star rating I had an incredibly great experience with Lilla Bello Studio!  So great, in fact, that I registered for Yelp just to write this review. I was a June '09 bride with a realistic budget (read: closer to normal, less close to what other brides seem to do,) but, despite my budget, I wanted a dream wedding that would make jaws drop. (In an elegant way, of course.) 🙂

    From our first meet, she had me at "of course I can do that," and I had a mad floral crush. I showed her pictures of flowers from a celebrity wedding, and Toby not only interpreted these arrangements to reflect our bridal style, but she made them even more stunning. Every single floral detail of the wedding was stunning, from bouquet to chair garlands, floral pomanders to table arrangements. Drool worthy!  Flower crush was right.

    The best bit? Toby delivered a drop dead gorgeous wedding. You read right: DROP DEAD GORGEOUS!  People are still talking about the wedding flowers, and I still daydream about them. sigh.

    So if you want to hire someone for a wedding or another event with an exquisite taste level, and all within your budget, stop right now and book her before all the celebrities do. Don't let this vendor get away.

    Oh, and did I tell you she's a total sweetheart?  Can it get any better than Lilla Bello? You're right,  it can't.

    P.S.  BTW, it turned out that our wedding was featured in a magazine, and I am confident that it's because of two things: Our wedding planner and our fab florist LILLA BELLO.

    Emily F. 3/02/2010
  • Jennifer C. Avatar

    5 star rating Toby designed the most beautiful bouquet and floral arrangements for my wedding. My guests and I were all blown away. I gave Toby an idea of what I was looking for and she truly outdid herself and perfectly executed my vision. I couldn't recommend Lilla Bello more highly for any special occasion. Thank you for making our big day that much more beautiful and special.

    Jennifer C. 11/05/2016
  • Karen J. Avatar

    5 star rating Toby and her team did the flowers for our wedding ceremony and reception, our theme was hollywood glam and the guys did a great job!

    Everything was just perfect from my bouquet was amazing with all the jewels, the fabulous center pieces with the feathers and jewels to the open roses on the napkins for each of guests!

    For both the ceremony and reception we didn't need any other decorations, the flowers were just beautiful and arranged perfectly

    Toby was great to work with and had great ideas that meant everything was perfectly suited to our theme at a great price

    I would definitely recommend Lilla Bello for floral arrangements! Super stars!

    Karen J. 4/22/2013
  • N S. Avatar

    5 star rating Toby is as kind and helpful as a person can be.  She put together a rush bouquet for us (rush as in ready in a couple of hours) and was so unbelievably accommodating to our needs.  Thank you Yelp for helping me find her, and thank you Toby for such amazing attention.  

    You will NOT be disappointed with Lilla Bello.

    N S. 2/18/2010
  • Margie R. Avatar

    5 star rating I've ordered flower arrangements twice from Lilla Bello for my company, and have been blown away by the outstanding service and breathtaking arrangements. I truly mean breathtaking. Last week we gifted a jewel-toned flower arrangement to our head creative for her birthday. She had tears streaming down her face when I gave it to her!

    When you order from their website for delivery, you can choose from a few price points (the lowest, $75, was huge so I can't even imagine the beauty of the more expensive ones), then you choose the color scheme (they are all inspiring), and then the vase style (there's a florists choice option). You can also make specific requests for flowers and write notes to the florist.

    For my first order, I went with the delivery option. The delivery was quick and went smoothly. The second order was a pick up, and I am so lucky that it was! The shop is a bit confusing to find in the Bergamot Station area, but they walked me through it (and there's a big map when you drive in to the parking area). Their shop is absolutely gorgeous! It's like what a fairy's dreams look like. I can't wait to go back for more orders!

    Margie R. 8/01/2016
  • Sabine D. Avatar

    5 star rating I connected with Toby at Lilla Bello through the Bridal Bar and I'm so very thankful for their referral.  Toby was great and she was the only florist to provide me an estimate right after our first meeting.  She took the time to walk me through it and she was always prompt with updates.  I already had very specific ideas as to what I wanted, but I was happy to have Toby's expert opinion on editing out a few internet purchases I made in the wee hours of the night, convinced I wouldn't have enough decor at the wedding.  I was happy for the anti-glitter paper intervention (in my defense, it did look pretty when I ordered it on-line at 3am).

    On the big day, Toby came to my hotel suite while we were getting ready to bring me my bouquet (it was gorgeous) and I was thrilled to see her smiling face.  I must admit, the (control-freak) bride in me wanted to go off to the reception site with her to see how things were shaping up.  But I managed to control my impulses since no one wants to see a bride in a robe.  

    When my new husband and I walked into our reception, it was stunning.  Not only did the flowers look amazing, but Toby had really taken the care to stylize the decor.  She arranged the votives, candelabras, crystals, etc. into little vignettes and charming little feasts for the eye.  Every room of the venue had special touches and felt perfectly romantic - never under or over done.

    Yes, Lilla Bello is more costly than average, but what you get is so much more than flowers placed in a venue.  You get style and taste, all from the sweetest person who is always smiling.  Everything Toby put together was beautiful.

    Sabine D. 11/05/2009
  • Heather M. Avatar

    5 star rating Beautiful arrangements - very accommodating for same day order & delivery. Their arrangements are fresh, local, & exotic. $75 minimum.

    Heather M. 3/23/2016
  • Jan M. Avatar

    5 star rating This is a long overdue review about this amazing florist.  I found them from an internet search.  I live in another state and my daughter, who was turning 21, lives in the LA area.  I spoke with one of the designers who listened and helped interpret what I wanted to send, and I was thrilled.  The flowers arrived at her work, on time with no issues, and they are one of the most beautiful arrangements I've ever seen.  (And for sure the best I've ever sent.)  They are on the expensive side but worth every penny.  I just wished I lived closer so I could order more often.  (the brain of a busy Mom...I did actually already post a review but that is how much I was impressed by their work.  I order and have ordered so many flowers through the years and I have never posted a review about any before this.  Can't wait to need to order more in the LA area:)  Pardon my repeat but you can never compliment too much!)

    Jan M. 2/04/2015

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Lilla Bello

Lilla Bello

Bergamot Arts Center 2525 Michigan Ave. #F1B
Santa Monica, California 90404
Phone: 310.453.3311