About Lilla Bello Team
Lilla Bello is a boutique floral and event styling firm dedicated to the highest quality, innovative concepts, and concierge level service. From wedding flowers to daily florals, our floral arrangements are carefully crafted to each individual client, and are designed to make an impression, cause a stir, and never be forgotten.
Aptly nestled in the Westside’s acclaimed Art Station, Lilla Bello’s open-air work studio brings in fresh seasonal blooms daily complimented by a beautiful California-inspired lifestyle shop.
Meet The Team
founder /creative director
Toby Kassoy, was born and raised in Southern California. In her college years she went up to Eugene Oregon, where she first fell in love with floristry. Upon returning to Los Angeles, she spent 8 years working in the Entertainment industry, while all along, flowers were always tugging on her heartstrings. In 2004 she decided to leave her corporate job and open Lilla Bello, aptly named after the beautiful lilac bushes she remembers outside her kitchen window in Oregon.
Coming from the Entertainment world, she felt there was an absence of a “concierge-level” floral and event company out there, and she found her niche by offering not only exquisite floral designs, but the highest quality and exceptional service. After nearly 16 years, Toby still cherry-picks all of the florals being used at Lilla Bello from the market every week. She has forged valuable relationships and friendships with vendors, growers, local farms, and fellow
floral designers in Los Angeles.
Lilla Bello is a boutique floral firm in Southern California, that has never strived to be a “flower factory”. With designs that beautifully match with the California lifestyle, Lilla Bello is commonly found designing weddings and special celebrations from Santa Monica to Malibu to Santa Barbara! Lilla Bello builds relationships with clients, gets to know who they are, and then carefully crafts the designs to each individual client and the experience they are wishing to create.
Project + Website Manager
Our Latest Creations
Not sure where to even begin with this. As an event professional who has devoted her entire career to creating beautiful experiences for couples in love and all of their loved ones, and celebrations for every occasion under the stars, “social distancing” is like, SAY...
Expert advice on how to stay focused on planning your dream wedding, perfect wedding flowers, and encapsulating the essence of who you are as a couple, for your big day! Organizing your wedding vision I’ve been a wedding florist for over 20 years and no two couples I...
A stunning day in June was the perfect backdrop to this romantic vineyard wedding! The Romantic Vision Our gorgeous couple, Nicole and Andrew, chose an "elegant rustic" look for their romantic vineyard wedding at Triunfo Creek Vineyards in June. For us, that meant we...
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