The Team

About Lilla Bello Team

Lilla Bello is a boutique floral and event styling firm dedicated to the highest quality, innovative concepts, and concierge level service. From wedding flowers to daily florals, our floral arrangements are carefully crafted to each individual client, and are designed to make an impression, cause a stir, and never be forgotten.

Founded by Toby Kassoy in 2004, Lilla Bello was born from Toby’s lifelong love of floral design. After years in the entertainment industry, Toby was struck by the absence of a concierge–level floral and event company in Los Angeles.

It was this epiphany, combined with her passion for floral design that inspired the creation of Lilla Bello. To this day, that inspiration rings true as Toby and her team remember the little details, go the extra mile, and take the time to build a lasting relationship with each and every client.

Aptly nestled in the Westside’s acclaimed Art Station, Lilla Bello’s open-air work studio brings in fresh seasonal blooms daily complimented by a beautiful California-inspired lifestyle shop.

Meet The Team

Toby Kassoy

founder /creative director

Born and raised in Santa Monica, Toby’s passion for creating with flowers infuses every bloom she touches. “I love indulging in anything beautiful and visually stirring. Whether I am designing for a single arrangement for a special occasion or styling an entire wedding, my joy comes from the emotional impact that flowers can create and harnessing a sentiment of love and beauty from one person to another. It’s why I do this…it’s why I LOVE this!”

ADELAIDE "ADY"

ADELAIDE "ADY"

Floral Concierge

Elise

Elise

Designer

Jessica

Jessica

Project + Website Manager

Tasha

Tasha

Project Manager

Maki

Maki

Money Lady

Love Notes

  • Jennifer C. Avatar

    5 star rating Toby designed the most beautiful bouquet and floral arrangements for my wedding. My guests and I were all blown away. I gave Toby an idea of what I was looking for and she truly outdid herself and perfectly executed my vision. I couldn't recommend Lilla Bello more highly for any special occasion. Thank you for making our big day that much more beautiful and special.

    Jennifer C. 11/05/2016
  • Jamie C. Avatar

    5 star rating It kills me that it took this long to write a review. But better late than never!

    Toby and her crew are absolutely incredible! I came to Toby with an idea in my head of what I wanted my wedding to look like and she made it come to life 1000x better than I could have ever imagined. She did a great job dealing with a stressed bride and family members with opinions and was great to work with from start to finish. The amazing flowers and out of this world chuppah are still talked about by guests a year and a half later and I'm sure for years to come. Can't thank Toby and staff enough!

    Jamie C. 9/07/2018
  • SS N. Avatar

    5 star rating Our wedding photos are beyond gorgeous thanks to Toby's gorgeous designs and florals!!!!!  

    Lilla Bello designed our entire wedding decor and our wedding turned out to be nothing short of breathtaking. Our centerpieces and reception hall decor were lush, bright, smelled sooooo good, and were of course, gorgeous.

    My bouquet was my absolute favorite. OMG It was beyond stunning and looks amazing in all the photos. It was what I was most picky about besides my hair and Toby knew exactly what to design when I just gave her a few hints of what I wanted.

    Toby is a floral/design/wedding PRO and Lilla Bello is the best in the industry!!!!!

    SS N. 6/14/2011
  • Chelsea T. Avatar

    5 star rating LB exceeded my expectations in every way! Toby and her team are awesome, they totally understood my vision while still offering their expertise to ensure we had the best end result. In the end, everything was perfect! The arch was glorious and the bouquets and centerpieces were breathtaking. Thank you for making my dream wedding a reality! You guys are the best!!

    Chelsea T. 9/15/2017
  • michel w. Avatar

    5 star rating Toby at Lilla Bello Studio always makes me look good!  I always get complements on what I send and then they become Lilla Bello clients as well!   What she puts together is always stunning and just perfect!  I have both sent and received from Lilla Bello and I am thankful to be on either side of the deal.  Their online shop is also a  total go-to for gifts!  especially for babies. yay!

    michel w. 7/31/2009
  • David R. Avatar

    5 star rating The BEST Floral Design Studio in LA!!! I was first introduced to Toby at Lilla Bello Studio when I was the recipient of one of Toby's little floral sculptures. After that I went to Toby when my cousin gave birth to her first child I ordered an arrangement from Toby, that after 3 years, my cousin still talks about. She's been making me look good ever since. Toby has a wonderful way of talking you through what you need, even for someone as clueless as I am when it comes to flowers. As a single guy, Toby is invaluable. She's not only helped me for requests in LA but in other states as well.

    So if you really want to give something uniquely beautiful and utterly impressive, I can't recommend Toby at Lila Bello Studio enough!!

    David R. 2/15/2010
  • Natalie D. Avatar

    5 star rating If I could give 10 stars I would!

    I am lucky enough to be a neighbor to Lilla Bello and have used them more than 50 times over the past year and a half. I have never been disappointed, and always get the most kind and flattering thank you notes from the recipients of their arrangements. The owner/staff/employees are the friendliest people with impeccable taste and quality. Similar to my star rating, if I had all they money in the world, I would buy literally everything in their store. It is gorgeous.

    On top of that, their arrangements are exotic and unique, and they are very reasonably priced, responsive and punctual. I guess by now you get the point -- I am an absolute super fan and recommend this shop to anyone and everyone. 🙂

    Natalie D. 6/22/2017
  • T. M. Avatar

    5 star rating Awesome work!  Needed two arrangements and a small bouquet.  It was ready in an hour, absolutely beautiful!  Nice ladies, very tasteful, elegant arrangements.  I will definitely be using Lilla Bello in the future.

    T. M. 6/14/2018
  • Heather M. Avatar

    5 star rating Beautiful arrangements - very accommodating for same day order & delivery. Their arrangements are fresh, local, & exotic. $75 minimum.

    Heather M. 3/23/2016
  • Danielle M. Avatar

    5 star rating Lilla Bello is one of the most professional top notch florist I have worked with.  Toby (owner) did my flowers for my wedding and they surpassed all my expectations.  The number one thing to women are flowers and she hit the ball out of the park.  She did my flowers for my rehearsal dinner and wedding.  I could not have asked for anything more.  She made my special day so magical and memorable.  When it came to my flowers I had nothing to worry about.  I would recommend her to everyone I know.  I can't say enough good things about her and her staff.  Beyond helpful and professional and their work is perfection!!!

    Danielle M. 2/15/2012

Our Latest Creations

Romantic Vineyard Wedding at Triunfo Creek Vineyards

A stunning day in June was the perfect backdrop to this romantic vineyard wedding! The Romantic Vision Our gorgeous couple, Nicole and Andrew, chose an "elegant rustic" look for their romantic vineyard wedding at Triunfo Creek Vineyards in June.  For us, that meant we...

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Malibu Rocky Oaks Wedding in Inside Weddings Magazine!

Is this real life?! We had to pinch ourselves when we saw the floral design we did for Sydnie & Sahar's Malibu Rocky Oaks wedding featured in Inside Weddings Magazine. This gorgeous event, filled with striking wedding flowers in natural tones, is one of our all time...

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The Best Way To Get Serious QT With Your Bridesmaids…

... And Ensure They're All Friends By Your Big Day!!! A private floral workshop at Lilla Bello is an ideal way for your friends and family to bond over gorgeous florals, cocktails, and fun! So, we already know how dear each one of your bridesmaids is to you, but the...

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Lilla Bello

Lilla Bello

Bergamot Arts Center 2525 Michigan Ave. #F1B
Santa Monica, California 90404
Phone: 310.453.3311