About Lilla Bello Team
Lilla Bello is a boutique floral and event styling firm dedicated to the highest quality, innovative concepts, and concierge level service. From wedding flowers to daily florals, our floral arrangements are carefully crafted to each individual client, and are designed to make an impression, cause a stir, and never be forgotten.
Founded by Toby Kassoy in 2004, Lilla Bello was born from Toby’s lifelong love of floral design. After years in the entertainment industry, Toby was struck by the absence of a concierge–level floral and event company in Los Angeles.
It was this epiphany, combined with her passion for floral design that inspired the creation of Lilla Bello. To this day, that inspiration rings true as Toby and her team remember the little details, go the extra mile, and take the time to build a lasting relationship with each and every client.
Aptly nestled in the Westside’s acclaimed Art Station, Lilla Bello’s open-air work studio brings in fresh seasonal blooms daily complimented by a beautiful California-inspired lifestyle shop.
Meet The Team
founder /creative director
Born and raised in Santa Monica, Toby’s passion for creating with flowers infuses every bloom she touches. “I love indulging in anything beautiful and visually stirring. Whether I am designing for a single arrangement for a special occasion or styling an entire wedding, my joy comes from the emotional impact that flowers can create and harnessing a sentiment of love and beauty from one person to another. It’s why I do this…it’s why I LOVE this!”
Project + Website Manager
Lilla Bello is one of the most professional top notch florist I have worked with. Toby (owner) did my flowers for my wedding and they surpassed all my expectations. The number one thing to women are flowers and she hit the ball out of the park. She did my flowers for my rehearsal dinner and wedding. I could not have asked for anything more. She made my special day so magical and memorable. When it came to my flowers I had nothing to worry about. I would recommend her to everyone I know. I can't say enough good things about her and her staff. Beyond helpful and professional and their work is perfection!!!Danielle M. 2/15/2012
I was very impressed w/ the photos of Lilla Bello's designs I had seen on Yelp, plus the rave reviews from previous clients. then I was impressed w/ Tasha of Lilla Bello from the very beginning---she immediately answered my previous evenings' email when she opened the studio the next morning!!! (I had been waiting for an answer from another area florist for 3+ weeks). Tasha was quick to address each one of my questions from many miles away (Memphis, Tennessee). soon I could see I had found "the floral designer" for our wedding rehearsal dinner, & my heart was set at ease. I wanted tropical/Hawaiian colors---fuchsia, tangerine, & lime in leaf-lined glass vases. I also needed extra greenery to add texture to the landscape design. thankfully, I had Pinterest photos to help w/ my ideas. even though I had not met Tasha face-to-face, I believed I could trust her to do what she said she could & would do---the proof was in the gorgeous photo after photo of the lush flowers & in the reviews of loyal & happy clients. so I signed the contract & paid her. the flowers exceeded my expectations, of course!!! Tasha delivered the flowers at exactly the time she promised, w/ the greenery I had requested. the flowers were so fresh & fragrant & lush & gorgeous!!! (the bouquets lasted over 7 days!!!) I was so happy & proud to share them w/ the grandmothers, the mother-of-the-bride, the sister-of-the-bride, & special friends. I told everyone Tasha from Lilla Bello in Santa Monica designed the flowers!!! I am so happy to have a new friend in Santa Monica!!!Cathie L. 7/05/2016
We had the pleasure of doing business with Lilla Bello as they were the florists/designers for our wedding in August. My wife found them after doing extensive research online and meeting with a couple other florists her friends had recommended. We met Tasha and the team at Lilla Bello and after our first meeting knew we were in good hands. Having high quality beautiful flowers was top of the list for my wife and their product is incredible! Let's face it, there are a lot of great florists in and around the LA area but I think what sets Lilla Bello apart is just how much they cared about making our wedding so great. Everyone we dealt with had a positive attitude and very helpful in giving us ideas and working with our budget. 5 stars for sure for Lilla Bello and a life long customer and now friend for sure!Ryan M. 9/10/2017
I've ordered flower arrangements twice from Lilla Bello for my company, and have been blown away by the outstanding service and breathtaking arrangements. I truly mean breathtaking. Last week we gifted a jewel-toned flower arrangement to our head creative for her birthday. She had tears streaming down her face when I gave it to her!When you order from their website for delivery, you can choose from a few price points (the lowest, $75, was huge so I can't even imagine the beauty of the more expensive ones), then you choose the color scheme (they are all inspiring), and then the vase style (there's a florists choice option). You can also make specific requests for flowers and write notes to the florist.For my first order, I went with the delivery option. The delivery was quick and went smoothly. The second order was a pick up, and I am so lucky that it was! The shop is a bit confusing to find in the Bergamot Station area, but they walked me through it (and there's a big map when you drive in to the parking area). Their shop is absolutely gorgeous! It's like what a fairy's dreams look like. I can't wait to go back for more orders!Margie R. 8/01/2016
I've frequently used Lilla Bello for countless arrangements for holidays, events and Mother's Day. My experience has been nothing short of perfect.Most recently, Lilla Bello created the most stunning floral arrangements for my wedding. I was insanely specific about a wild, unstructured feel and my preferred color palette. My bouquet was the most delicate bunch of chamomile wrapped in gorgeous silk ribbon. Lilla Bello created a gorgeous suspended arch of florals that everyone was gushing over. Our tables featured delicate bud vases of different heights with florals in a palette whimsical white/green/hints of blush. Lilla Bello clearly understood my vision and was able to make it come to fruition. Thank you so much Toby and Tasha for your attention to every detail and making my wedding day so beautifully magical. I highly recommend Toby and her team at Lilla Bello for any of your floral needs as they will surpass your expectations every time.Natasha L. 4/28/2016
Lilla Bello provides the most exquisite flowers in LA! Toby is a dream to work with and time after time delivers. I am an event professional that has worked with Toby and the Lilla Bello team for years, and can vouch that they are top-notch. Look no further, you will definitely be thrilled!Sara P. 10/29/2018
I had an incredibly great experience with Lilla Bello Studio! So great, in fact, that I registered for Yelp just to write this review. I was a June '09 bride with a realistic budget (read: closer to normal, less close to what other brides seem to do,) but, despite my budget, I wanted a dream wedding that would make jaws drop. (In an elegant way, of course.) 🙂From our first meet, she had me at "of course I can do that," and I had a mad floral crush. I showed her pictures of flowers from a celebrity wedding, and Toby not only interpreted these arrangements to reflect our bridal style, but she made them even more stunning. Every single floral detail of the wedding was stunning, from bouquet to chair garlands, floral pomanders to table arrangements. Drool worthy! Flower crush was right.The best bit? Toby delivered a drop dead gorgeous wedding. You read right: DROP DEAD GORGEOUS! People are still talking about the wedding flowers, and I still daydream about them. sigh.So if you want to hire someone for a wedding or another event with an exquisite taste level, and all within your budget, stop right now and book her before all the celebrities do. Don't let this vendor get away.Oh, and did I tell you she's a total sweetheart? Can it get any better than Lilla Bello? You're right, it can't.P.S. BTW, it turned out that our wedding was featured in a magazine, and I am confident that it's because of two things: Our wedding planner and our fab florist LILLA BELLO.Emily F. 3/02/2010
Toby did an AMAZING job on my son's wedding. My favorite moment of the night (aside from the Mother-Son dance) was the instant I saw the room all set-up with the gorgeous floral arrangements. It is etched in my mind forever. She really caught our vision and brought it to life. Toby is very professional and creative. Lilla Bello is all you could want for your wedding or special event.Cindi K. 10/29/2018
The BEST Floral Design Studio in LA!!! I was first introduced to Toby at Lilla Bello Studio when I was the recipient of one of Toby's little floral sculptures. After that I went to Toby when my cousin gave birth to her first child I ordered an arrangement from Toby, that after 3 years, my cousin still talks about. She's been making me look good ever since. Toby has a wonderful way of talking you through what you need, even for someone as clueless as I am when it comes to flowers. As a single guy, Toby is invaluable. She's not only helped me for requests in LA but in other states as well. So if you really want to give something uniquely beautiful and utterly impressive, I can't recommend Toby at Lila Bello Studio enough!!David R. 2/15/2010
I have worked with Toby for years! She has made floral arrangements for parties at my home, I've used her to send flowers to others, and I worked with her on my daughter's Bat Mitzvah, not just for flowers, but for the table decor as well. She is impeccable taste, and everything she produces is beautiful. She's the nicest person and so easy to work with!Ashly S. 10/29/2018
Our wedding photos are beyond gorgeous thanks to Toby's gorgeous designs and florals!!!!! Lilla Bello designed our entire wedding decor and our wedding turned out to be nothing short of breathtaking. Our centerpieces and reception hall decor were lush, bright, smelled sooooo good, and were of course, gorgeous. My bouquet was my absolute favorite. OMG It was beyond stunning and looks amazing in all the photos. It was what I was most picky about besides my hair and Toby knew exactly what to design when I just gave her a few hints of what I wanted. Toby is a floral/design/wedding PRO and Lilla Bello is the best in the industry!!!!!SS N. 6/14/2011
I've been a fan of Lilla Bello since stumbling upon the beautiful shop in Bergamot Station a few years ago and following them on Instagram. I finally got to experience Toby's artistic grace and Tasha's friendly efficiency and organization through the process of planning my wedding flowers and decor over the past few months. Because it matters when planning events close to the heart, let me say that Toby is a wonderful human being in addition to being a very patient and intuitive planner. She has impeccable taste and was the sole reason my late afternoon, neutral-and-green toned beach ceremony looked as perfect as my jewel-toned evening, secret-garden, bohemian-chic reception on a Hollywood rooftop. All of the personal flowers, bouquets and boutonnières were simply bulletproof in design, color, and construction. They withstood hours at the beach and were still looking fresh several days later. The table arrangements were more beautiful than what I could have dreamed up on my own, and all within a very reasonable budget. I kept as many of them as I could after the big day, and was able to keep them in our home for nearly a week where they perfumed everything and helped us decompress after the wedding. If you're at all on the fence, don't even think twice about going with Lilla Bello for any floral needs, large or small. I look forward to more beautiful arrangements for every occasion and no occasion at all. And if you can visit the shop, you may walk out with something unexpected to treasure, whether it's a little sculpture, a new vase, or a tiny succulent to grow.Taya W. 6/13/2017
This is a long overdue review about this amazing florist. I found them from an internet search. I live in another state and my daughter, who was turning 21, lives in the LA area. I spoke with one of the designers who listened and helped interpret what I wanted to send, and I was thrilled. The flowers arrived at her work, on time with no issues, and they are one of the most beautiful arrangements I've ever seen. (And for sure the best I've ever sent.) They are on the expensive side but worth every penny. I just wished I lived closer so I could order more often. (the brain of a busy Mom...I did actually already post a review but that is how much I was impressed by their work. I order and have ordered so many flowers through the years and I have never posted a review about any before this. Can't wait to need to order more in the LA area:) Pardon my repeat but you can never compliment too much!)Jan M. 2/04/2015
Toby is as kind and helpful as a person can be. She put together a rush bouquet for us (rush as in ready in a couple of hours) and was so unbelievably accommodating to our needs. Thank you Yelp for helping me find her, and thank you Toby for such amazing attention. You will NOT be disappointed with Lilla Bello.N S. 2/18/2010
Working with Toby and the team at Lilla Bello Studio is both painless and incredibly fun. Toby is the perfect person to brainstorm with who will then get back to you with multiple ideas at multiple price points based on a combination of her expertise and the information you give her. And her team, whether they are just delivering something for you or actually creating centerpieces and decor on site, is always prepared and wiling to go the extra mile to make you look great. And I know that firsthand.David P. 10/14/2014
I connected with Toby at Lilla Bello through the Bridal Bar and I'm so very thankful for their referral. Toby was great and she was the only florist to provide me an estimate right after our first meeting. She took the time to walk me through it and she was always prompt with updates. I already had very specific ideas as to what I wanted, but I was happy to have Toby's expert opinion on editing out a few internet purchases I made in the wee hours of the night, convinced I wouldn't have enough decor at the wedding. I was happy for the anti-glitter paper intervention (in my defense, it did look pretty when I ordered it on-line at 3am).On the big day, Toby came to my hotel suite while we were getting ready to bring me my bouquet (it was gorgeous) and I was thrilled to see her smiling face. I must admit, the (control-freak) bride in me wanted to go off to the reception site with her to see how things were shaping up. But I managed to control my impulses since no one wants to see a bride in a robe. When my new husband and I walked into our reception, it was stunning. Not only did the flowers look amazing, but Toby had really taken the care to stylize the decor. She arranged the votives, candelabras, crystals, etc. into little vignettes and charming little feasts for the eye. Every room of the venue had special touches and felt perfectly romantic - never under or over done.Yes, Lilla Bello is more costly than average, but what you get is so much more than flowers placed in a venue. You get style and taste, all from the sweetest person who is always smiling. Everything Toby put together was beautiful.Sabine D. 11/05/2009
LB exceeded my expectations in every way! Toby and her team are awesome, they totally understood my vision while still offering their expertise to ensure we had the best end result. In the end, everything was perfect! The arch was glorious and the bouquets and centerpieces were breathtaking. Thank you for making my dream wedding a reality! You guys are the best!!Chelsea T. 9/15/2017
Lilla Bello is a hidden treasure worth finding! My first experience with Toby (owner and master floral designer) was for Mother's Day. I told her my mother's favorite flower and she made the most beautiful and unique arrangement incorporating that flower. Mom loved it!I have requested florals since and Toby has always amazed me with truly stunning arrangements and the recipients loved them!Lisa C. 12/30/2009
I desperately needed beautiful flowers and a trustworthy company in a pinch!! Called at 10am, and the most BEAUTIFUL flowers were delivered by 12:30pm. Not only are the notes handwritten and the flowers designed just right, but the delivery updates were frequent.Can't wait to use again.Paige P. 10/31/2018
I have known Toby personally for several years and she is always my go-to for floral arrangements when I need something special delivered for a birthday or something like that. When it came time to decide on who was going to curate all of my floral arrangements for our wedding day, I didn't think twice - Lilla Bello it was! From my incredible bouquet to my now step daughter's flower crown to the amazing flowers on our wedding cake, I would not have changed a thing and have received so many compliments from even the toughest critics. Thank you Toby and Tasha for making my special day truly shine and be a forever memory in my mind.Lisa H. 6/14/2017
If I could give 10 stars I would!I am lucky enough to be a neighbor to Lilla Bello and have used them more than 50 times over the past year and a half. I have never been disappointed, and always get the most kind and flattering thank you notes from the recipients of their arrangements. The owner/staff/employees are the friendliest people with impeccable taste and quality. Similar to my star rating, if I had all they money in the world, I would buy literally everything in their store. It is gorgeous.On top of that, their arrangements are exotic and unique, and they are very reasonably priced, responsive and punctual. I guess by now you get the point -- I am an absolute super fan and recommend this shop to anyone and everyone. 🙂Natalie D. 6/22/2017
Creative, professional, kind and always exceeding expectations. We have had only exceptional experiences working with Lilla Bello and they continue to deliver for us even in the face of many incredibly unusual requests and specifications. Toby is not only truly talented but a true joy to work with. We will continue to look forward to future opportunities to work with Lilla Bello - Toby and her team are a treasured find.Kristin B. 10/30/2018
Toby designed the most beautiful bouquet and floral arrangements for my wedding. My guests and I were all blown away. I gave Toby an idea of what I was looking for and she truly outdid herself and perfectly executed my vision. I couldn't recommend Lilla Bello more highly for any special occasion. Thank you for making our big day that much more beautiful and special.Jennifer C. 11/05/2016
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