Lilla Bello is a boutique floral and event styling firm dedicated to the highest quality, innovative concepts, and concierge level service. From wedding flowers to daily florals, our floral arrangements are carefully crafted to each individual client, and are designed to make an impression, cause a stir, and never be forgotten.

Founded by Toby Kassoy in 2004, Lilla Bello was born from Toby’s lifelong love of floral design. After years in the entertainment industry, Toby was struck by the absence of a concierge–level floral and event company in Los Angeles. It was this epiphany, combined with her passion for floral design that inspired the creation of Lilla Bello. To this day, that inspiration rings true as Toby and her team remember the little details, go the extra mile, and take the time to build a lasting relationship with each and every client.

Aptly nestled in the Westside’s acclaimed Art Station, Lilla Bello’s open-air work studio brings in fresh seasonal blooms daily complimented by a beautiful California-inspired lifestyle shop.


Meet The Team


founder/creative director

Born and raised in Santa Monica, Toby’s passion for creating with flowers infuses every bloom she touches. “I love indulging in anything beautiful and visually stirring. Whether I am designing for a single arrangement for a special occasion or styling an entire wedding, my joy comes from the emotional impact that flowers can create and harnessing a sentiment of love and beauty from one person to another. It's why I do this…it’s why I LOVE this!”

  • April

    Floral Concierge

  • Adelaide "Ady"

    Floral Concierge

  • Elise


  • Jessica

    Project Mgr., Website & SEO Mgr.

  • Christina

    Flower Processor

  • Tasha

    Project Manager

  • Rosie

    Flower Processor

  • Meghan


  • Karen


  • Melinda

    Marketing & PR Goddess

  • Maki

    Money Lady

OurLatest Creations

Recent Posts

  • bride and bridemaids truinfo creek vineyard wedding
    Romantic Vineyard Wedding at Triunfo Creek Vineyards

    A stunning day in June was the perfect backdrop to this romantic vineyard wedding! The Romantic Vision Our gorgeous couple, Nicole and Andrew, chose an…

    Read more
  • Malibu Rocky Oaks Wedding in Inside Weddings Magazine!

    Is this real life?! We had to pinch ourselves when we saw the floral design we did for Sydnie & Sahar's Malibu Rocky Oaks wedding featured…

    Read more

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Lilla Bello is a Wedding Florist serving Santa Monica

Bergamot Station,
2525 Michigan Ave. #F1B
Santa Monica, CA 90404

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Bergamot Station,
2525 Michigan Ave. #F1B
Santa Monica, CA 90404